Project Description
Systema
896k
Video Views
43%
Video View Rate
Industry
Health & Beauty
Objective
Systema has launched a new range of toothpaste and they would like to lead audience to sign up for a free Sensitive & Gum Protection Toothpaste sample.
STRATEGY
In this campaign, the usage of a Landing Page is essential. We performed media buy to attract audience to visit the event landing page.
Audience only need to watch the Hot & Cold Challenge video, answer a simple question and they will be entitled for a free toothpaste sample.
Solution
• Landing Page Development
• Video Production
• Content Creation
• Media Buy (Google Display Ads)
• Social Media Channel Management
Result
We’ve successfully collected over 3,000 redemption requests for the campaign, which means there are 3,000 users will try the new Systema Sensitive & Gum Protection Toothpaste now!