Project Description
QV Baby
598k
Reach
10,000
Likes
3,200
Participations
Industry
Health & Beauty
Objective
QV wants something creative and engaging. They would like to create awareness and hype among the parents, which consecutively leading to conversion.
STRATEGY
AR effect is something creative and fun on the social media, and most importantly, it’s engaging!
We created a few AR effects for QV to run “QV Baby Playtime with Tim” contest. Parents who took the most creative photos by using QV’s AR effects will win away cash and QV Baby products.
Solution
• Campaign Name
• AR Effects
• Content Creation
• Contest Management
• Media Buy (Facebook, Instagram)
Result
This campaign has successfully garnered over 3,200 participations on Facebook & Instagram. We have successfully created the hype of using QV Baby’s AR filter among the mother group within this 6 weeks of event period.
AR Filters
QV Baby Playtime with Tim