Project Description

Epson

1,111

Participations

771k

Video Views

Industry

Consumer Goods

Objective

Epson has launched a new external cartridge named EcoTank and they would like to direct consumers to dealers to make the purchase.

STRATEGY

We created a campaign named “Print Kaw Kaw” for Epson; where “Kaw Kaw” is actually a Malaysian slang, which means “Print as much as you like”.

We produced 3 episodes of viral video and used them in the “Watch & Win Contest” to educate users about the benefits of Epson EcoTank.

Solution

• Campaign Key Visual
• Campaign Tagline
• 3 Episodes of Viral Video
• Content Creation
• Contest Management
• Media Buy (Facebook, LinkedIn, YouTube, GDA)

Result

Epson Print Kaw Kaw Campaign has successfully educated users that they can print more with bigger “cartridge” – EcoTank, instead of the traditional cartridge.

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