Project Description
Epson
1,111
Participations
771k
Video Views
Industry
Consumer Goods
Objective
Epson has launched a new external cartridge named EcoTank and they would like to direct consumers to dealers to make the purchase.
STRATEGY
We created a campaign named “Print Kaw Kaw” for Epson; where “Kaw Kaw” is actually a Malaysian slang, which means “Print as much as you like”.
We produced 3 episodes of viral video and used them in the “Watch & Win Contest” to educate users about the benefits of Epson EcoTank.
Solution
• Campaign Key Visual
• Campaign Tagline
• 3 Episodes of Viral Video
• Content Creation
• Contest Management
• Media Buy (Facebook, LinkedIn, YouTube, GDA)
Result
Epson Print Kaw Kaw Campaign has successfully educated users that they can print more with bigger “cartridge” – EcoTank, instead of the traditional cartridge.