This SYSTEMA Jingle features Dr. Jason Leong.
Have a look!

The campaign aims to get the message across that Systema’s Sensitive Gum and Protection Toothpaste is the go-to solution for sensitive gums.
The main plank of the campaign is rap music (and video) featuring Dr. Jason Leong, a protagonist who has sensitive gums.
Educational yet comedic, Systema entered new territory with rap music and it has so far garnered 1.5M views within 3 weeks since its published date.

Catchy and memorable music,
that’s what a Jingle Advertising is!

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